Objective
Seasoned UX leader with 20+ years of experience and a strong foundation in human-centered design, application development, and design systems. Passionate about solving real-world problems through intuitive, scalable user experiences.
Skills
User Experience
User Research and Testing
Information Architecture
Proven UI Design
Front-end Development
Application Design
Visual Design
Product Design
Human Centered Design
Atomic Design Principles
Design Systems
Process Mapping/Workflows
Mobile Design both iOS and Android
Progressive Web Application
Interface Design
Responsive Web Design
Agile Retrospectives
Wireframes
Prototyping
User and Multivariate Testing
Wireframes
InVision
Adobe Suite
Zeplin
Figma
UXD
Davinci Resolve
Mural
Miro
Jira
Confluence
Information Architecture
Healthcare Applications
VOIP Applications
Balsamiq
OmniGraffle
Accessibility
WORKFLOWS
From wireframing, prototyping, high-fidelity mockups, and personas, Franki believes everything goes into a workflow. With over 12 years of experience with product design, understanding all personas of a product is important to become successful.
Software
Expert in UXD, Figma, Sketch, Zeplin, Invision, Davinchi Resolve, CSS, HTML and the Adobe suite of apps including Illustrator, Photoshop, inDesign, Premier and Audition.
User RESEARCH AND Testing
Conduct field user group research and testing. Take user testing to the furthest limits; with a background in documentary filmmaking, Franki has even gone to lengths to construct mini-documentaries with user groups. Example: Freeport McMoran
Design System Creation
Creating a design system that grows with product updates and evolution creates a much more fulfilling expectation for the design system.
Articles
Experience
Knowink, St. Louis, MO February 2019 – Present
Sr. UX/UI Design Lead, Consultant
Creating UX/UI for Election Application and the Election Process
User journey maps with poll workers and officials to gain insight on early voting and election day
Map out early discovery security plans with the NSA to create a secure line of defense against foreign hackers
Document several aspects of the role of UX/UI, including UX Playbook, vision and processes services provided
Work on average more than 40 hours/week
Bayer, St. Louis, MO July 2021 – September -2022
Sr. UX/UI Design
Built and solidified a UX team with current designers, researchers, and hired new talent
Implemented Discovery and Pre-game phases within Sprint time boxes by using UX/UI methodology that produced actionable user stories for the Scrum teams to solve their UX/UI challenges
Mapped out learning, implemented the ADDIE Model to understand the demands of the Agriculture business
Documented several aspects of the role of UX/UI, including UX Playbook, vision and processes services provided
World Wide Technology /Asynchrony Labs, St. Louis, MO July 2013 – February 2019
Sr. UX/UI Design Lead, FTE
Built and solidified a UX team with current designers, researchers, and hired new talent
Implemented Discovery and Pre-game phases within Sprint time boxes by using UX/UI methodology that produced actionable user stories for the Scrum teams to solve their UX/UI challenges
Mapped out learning, purchase, and user journeys for various products
Documented several aspects of the role of UX/UI, including UX Playbook, vision and processes services provided
Created and wrote articles for NASCAR and the technology used for building for race cars
Making Sense of Race Data By Franki Cambeletta (https://www.wwt.com/article/making-sense-of-race-data)
Making Sense of Race Data By Franki Cambeletta (https://www.wwt.com/article/making-sense-of-race-data)
Created lo-fi wireframes to hi-fi prototypes while implementing best practices and ADA compliance
Successfully engaged key stakeholders and demonstrated the importance of user testing and user feedback in the development of a proof-of-concept for the UX/UI processes
Gathered Quantitative data through Google Analytics, heat maps, scrolling popularity, and click maps and matching that with Qualitative data through in person customer interviews and unmoderated video testing
Fluent in the Agile Process and how agile relates to design
Group 360, St. Louis, MO February 2013 – June 2013
UI/UX Designer
Successfully engaged key stakeholders and demonstrated the importance of user testing and user feedback in the development of a proof-of-concept for the UX/UI processes
Implemented Discovery and Pre-game phases within Sprint time boxes by using UX/UI methodology that produced actionable user stories for the Scrum teams to solve their UX/UI challenges
Mapped out learning, purchase, and user journeys for various products
Documented several aspects of the role of UX/UI, including UX Playbook, vision and processes services provided
Clients included Landshark and Bass Pro Shop
Kitch / Shift Pictures, Miami, Florida October 2009 – February 2013
UI/UX Design Lead
Successfully engaged key stakeholders and demonstrated the importance of user testing and user feedback in the development of a proof-of-concept for the UX/UI processes
Created lo-fi wireframes to hi-fi prototypes while implementing best practices
Instrumented the right language channels for all of LATAM for Blackberry South America
Focused on B2B and Lead Generation Applications and ROI
Marc USA, Ft. Lauderdale, FL June 2005 – September 2008
Creative Director
Responsible for the famous sunny.org campaign that put online vacation shopping on the super information highway. The “O” campaign paved the way for companies like Orbitz, Hotels.com, Priceline.com and many others
Responsible for all of Greater Fort Lauderdale CVB and Convention Center tourism campaigns
The award-winning campaign was featured in Communication Arts Magazine and won overall at the Florida tourism Awards, “The Flaglers” beating out Walt Disney two years in a row
Other creative work experience
Associate Creative Director | CP+B
Engaged clients with a new type of advertising, “AWARENESS” advertising. The methodology created and environment around a brand. Something that could be felt, understood and followed. Burger Kings’ Subservient Chicken. We created Gorilla tactics for Mini Autos.
Created award winning work based on brand personification.
Sr. Art Director | Harris, Drury, Cohen
Responsible for some of the most controversial NHL Florida Panther Hockey commercials, including outdoor guerilla tactics to engage new hockey fans.
Lead Art Director on the Miami Dolphins “The Tradition Continues”
Research with focus groups on Renaissance Cruise Lines and Wyndym Hotels
Art Director | Zimmerman Advertising
Responsible for Nissan’s shift campaign collateral and regional advertising with host agency Chiat/Day.
Instrumented the first online sweepstakes with Mars Music, known as the “Million Dollar Click.
Education
Master of Fine Art | International Fine arts college
Major: Graphic Design
Minor: Film Studies
Related coursework: Sociology and Human Interaction Design
BA | Associates | FAU
Major: Sociology
Minor: Psychology
Related coursework: Understanding human behavior as it relates to socioeconomic downfalls
User Experience | UCLA Extension
ADA Compliance
Atomic Design Principles
Evaluation (ADDIE) model - Analysis, Design, Development, Implementation
EDUCATIONAL INSTRUCTOR / PROFESSOR EXPERIENCE
UMSL – THE UNIVERSITY OF MISSOURI STL
ADJUNCT PROFESSOR – WEB DESIGN – DESIGN BASICS
LINDENWOOD UNIVERSITY
ADJUNCT PROFESSOR – GRAPHIC DESIGN – DESIGN BASICS – PORTFOLIO
ART INSTITUTE OF FORT LAUDERDALE
FULLTIME PROFESSOR – GRAPHIC DESIGN – DESIGN BASICS – PORTFOLIO – ADVERTISING DESIGN
Led school to three third-place titles as the NATIONAL COLLEGE ADVERTISING COMPETITION (Beating out top universities like FAU, GEORGE WASHINGTON, UF to name a few)
MIAMI AD SCHOOL
ADJUNCT PROFESSOR – GRAPHIC DESIGN – ART DIRECTION
UNIVERSITY of MIAMI
ADJUNCT PROFESSOR – GRAPHIC DESIGN – DESIGN BASICS – PORTFOLIO
AWARDS
COMMUNICATORS
NATIONAL ADDYS
CLIO
TELLYS
COMMUNICATION ARTS
DAVEYS
WEBBY
MOBIUS