Franki Cambeletta, MFA
St. Louis, MO | 954 249 7766 | fcambeletta@gmail.com | www.cambeletta.com | Linkedin
Professional Summary
Accomplished UX design leader with over 20 years of experience delivering intuitive, scalable enterprise web applications through human-centered design and robust design systems. Expert in conducting UX research, creating wireframes, prototypes, and interaction specifications to drive product innovation. Proven ability to collaborate with Product, Engineering, and Marketing teams to translate business requirements into technical solutions, with a track record of supporting successful product launches.
Professional Experience
Cambo, LLC, St. Louis, MO
Senior UX/UI Design Lead (Consultant) | February 2019 – Present
• Led UX design for a secure election application, conducting user research with poll workers
and officials to create journey maps that improved process efficiency by 80%.
and officials to create journey maps that improved process efficiency by 80%.
• Defined functional and technical requirements in collaboration with NSA stakeholders,
ensuring alignment with security and usability goals.
ensuring alignment with security and usability goals.
• Developed wireframes, prototypes, and high-fidelity mockups using Figma and InVision,
streamlining stakeholder reviews by 30%.
streamlining stakeholder reviews by 30%.
• Documented UX processes in a comprehensive playbook, enhancing team alignment and
scalability for future product enhancements.
scalability for future product enhancements.
• Contributed to launch-related activities, including communication plans, ensuring seamless
implementation across diverse user groups.
implementation across diverse user groups.
Bayer, St. Louis, MO
Senior UX/UI Designer (Contract) | July 2021 – September 2022
• Built a high-performing UX team, mentoring designers and researchers to deliver enterprise
web applications for agriculture solutions, increasing user adoption by 15%.
web applications for agriculture solutions, increasing user adoption by 15%.
• Conducted UX research with internal stakeholders to prioritize features, resulting in actionable
user stories that reduced development cycles by 25%.
user stories that reduced development cycles by 25%.
• Designed wireframes, prototypes, and interaction specs, collaborating with Engineering and
QA to ensure 95% design fidelity in implementation.
QA to ensure 95% design fidelity in implementation.
• Established a UX design system, standardizing components to improve consistency and
accelerate product updates by 20%.
accelerate product updates by 20%.
• Supported product marketing by creating collateral for launches, enhancing stakeholder
engagement and product visibility.
engagement and product visibility.
World Wide Technology / Asynchrony Labs, St. Louis, MO
Senior UX/UI Design Lead | July 2013 – February 2019
• Spearheaded UX design for enterprise applications, conducting field research and user
testing to inform designs that improved usability for 50,000+ users.
testing to inform designs that improved usability for 50,000+ users.
• Developed lo-fi wireframes to hi-fi prototypes using Sketch and Zeplin, ensuring ADA
compliance and reducing usability issues by 90% pre-launch.
compliance and reducing usability issues by 90% pre-launch.
• Collaborated with Product and Engineering to translate requirements into technical
specifications, shortening development timelines by 15%.
specifications, shortening development timelines by 15%.
• Led stakeholder meetings with technical and non-technical audiences, fostering alignment on
product goals and priorities.
• Authored articles on UX best practices, including NASCAR technology insights, amplifying
organizational thought leadership. Article on Race Data
Kitch, Miami, FL
UI/UX Design Lead | October 2009 – February 2013
• Designed B2B applications for Blackberry South America, conducting user research to
optimize lead generation, increasing conversions tremendously.
optimize lead generation, increasing conversions tremendously.
• Created wireframes and prototypes, collaborating with developers to implement responsive
designs across LATAM markets.
designs across LATAM markets.
• Supported product launches with promotional strategies, boosting brand engagement by
12% in competitive markets.
12% in competitive markets.
Marc USA, Ft. Lauderdale, FL
Creative Director
June 2005 – September 2008
• Directed the award-winning sunny.org campaign, pioneering online tourism platforms that
drove a 70% increase in bookings for Greater Fort Lauderdale.
drove a 70% increase in bookings for Greater Fort Lauderdale.
• Led cross-functional teams to develop marketing strategies and collateral, earning
recognition in Communication Arts and Florida Tourism Awards.
recognition in Communication Arts and Florida Tourism Awards.
• Conducted focus groups to inform campaign designs, ensuring alignment with customer
expectations and business goals.
expectations and business goals.
Education
Master of Fine Arts in Graphic Design (Minor: Film Studies)
International Fine Arts College, Miami, FL.
2005
Certificate in User Experience
UCLA Extension, 2021
• Specialized in ADA Compliance, Atomic Design Principles, and ADDIE Model
Teaching Experience
Adjunct Professor, Web Design and Graphic Design
• University of Missouri-St. Louis,
• Lindenwood University, 2012 - 2013
• University of Miami, 2006-2007
Full-Time Professor, Graphic Design
• Art Institute of Fort Lauderdale, 2007- 2011
• Led students to three third-place titles in the National College Advertising Competition.
Skills
• UX Design & Research: User Testing, Wireframing, Prototyping, Journey Mapping,
Design Systems
Design Systems
• Product Development: Requirements Definition, Feature Prioritization, Agile Methodologies
• Design Tools: Figma, Sketch, InVision, Zeplin, Adobe Suite (Illustrator, Photoshop, Premiere)
• Project Management: Stakeholder Engagement, Status Reporting, Jira, Confluence
• Communication: Leading Cross-Functional Meetings, Technical/Non-Technical Collaboration
• Industry Knowledge: Enterprise Applications, Accessibility, Customer Experience Design
Certifications
• Certified Usability Analyst (CUA), Human Factors International, 2017
• Agile Project Coach, Asynchrony, 2016
Portfolio
• Showcases UX research, wireframes, prototypes, and design systems for
enterprise applications.
enterprise applications.
Awards
• Communication Arts feature, sunny.org Campaign, 2004
• Florida Tourism Awards (The Flaglers), 2006 - 2007
- National Addy Awards, 2004 - ICON South Beach
- Telly Awards, 2002